Wearable devices don't sell well, appl裡男e watch still stands out

This year's apple 技化WWDC conference was completely "soft的數". The only hardware r資近eleased was the new Apple秒服 watch rainbow watch strap. However, 都商Apple's wearable device business led一著 by Apple watch has gradu懂又ally become the industry lea那離der.
Today, IDC, a market research company輛市, released a global wearable devi算就ce market report in Q1物身 2018. The data shows that i風站n the first quarter, the global w女分earable device shipment volume was 25.市美1 million units, a year-on-鐘醫year increase of 1.2%, which can 近聽be said to be a sharp熱理 drop compared with the 18% growth訊訊 rate in the same period last year.
Wearable devices, like 醫音smart phones, are in公光 the doldrums, mainly due 樹就to a 9.2% drop in the shipme理拿nt of wearable devices in th了好e basic category, while smart藍內 devices are more popular with consume喝得rs. Relatively high en路亮d smart wearable device答站s such as apple and Fitbit grew 刀長by 28.4%.
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According to IDC, watches and bracelet媽請s accounted for 95% 煙自of the world's wearable國科 device shipments in the first 小小quarter, and apple was undoubtedl算唱y the biggest winner.
With the launch of Apple 西去watch series 3, which supports cellula月了r network, apple watch's shipme弟電nt volume increased by 13.5% year湖器-on-year, and Apple's market sh知拿are of wearable devices i電兵ncreased from 14.3% to 16.1%, rankin窗學g the first in the overall m公很arket downturn.
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According to Apple's first quarter earn畫身ings report, apple watch's場員 revenue and shipping短高 volume increased by more than 5美市0%. Sales of the apple watch series 3 a輛學re more than double those of 體國series 2 a year ago.
According to a survey by GBH in長村sights, a market research 很木organization, 70% of服房 users who buy Apple watch se火我ries 3 are new users.
In Apple's second quarter earning麗錯s call, Cook said that 算人revenue from wearable devices內廠, including airpods, beats headph南西ones and apple watch, grew b拍場y nearly 50%, supporting the gro外他wth of Apple's "other produc吃要ts" by more than 90%
Our wearable device business is now on制什 the fortune 300 list.
Apple watch, which accounts for half船跳 of the smart watch marke少有t, plays an important role.個黃 Although the WWDC conferenc近作e did not launch a new 地外Apple watch, it also updated watch可日os 5 to better support sport有跳s functions.